All guides
What should a personal trainer charge?
The capacity maths, the four pricing models, why coaches undercharge, and how to raise rates without losing the roster.
Read this if: You are guessing at your rate, or have not changed it in a year.
How to get more personal training clients
Where clients actually come from, why retention beats acquisition, and how to make referrals happen deliberately.
Read this if: Your roster has gaps, or you are replacing clients as fast as you sign them.
How to program for multiple clients at once
What to templatise, what must stay individual, how to tier a roster, and the admin that quietly eats the week.
Read this if: Sunday evening scales with your client count.
What does personal training software cost?
The typical stack coaches run, what each piece does, the commission nobody quotes, and how to work out whether it is worth it.
Read this if: You are pricing up tools, or wondering what you are paying for.
How ApexGym works
The full product walkthrough: setup, programmes, client codes, nutrition, progress and billing.
Read this if: You want to know what the app actually does before trying it.
Where to start
If you are not sure which is relevant, work through them in the order the problems usually arrive:
- Pricing first — it determines how many clients you actually need, and most “I need more clients” problems turn out to be pricing problems.
- Finding and keeping clients — starting with the retention half, because a leaking roster makes every marketing effort worth less.
- Programming at scale — the problem you get once the first two are working.
- Tooling and cost — what it takes to run all of the above without four separate apps.
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